Suzuki Auto South Africa set a new monthly sales record of 2397 during March 2021, breaking its month-old record by nearly 12%. This sales figure also marks a 92% improvement in its monthly sales performance. Suzuki operates 72 dealerships across South Africa and is an indirect customer of Formex Industries.
The Japanese car brand only broke the 2000-sales-per-month barrier in October 2020 and has shown steady growth ever since. According to the National Association of Automobile Manufacturers of South Africa (Naamsa), Suzuki currently has an 8.54% passenger vehicle market share and a 5.24% overall industry market share. This means that Suzuki is starting to outperform its competitors in terms of sales, largely due to the ever-popular Suzuki Jimny and Suzuki Swift.
Suzuki South Africa is proud of its achievements
“We are humbled by the success of the Suzuki brand in South Africa,” says André Venter, the sales and marketing divisional manager at Suzuki Auto South Africa. “Suzuki set several sales records on its way to recording its best year ever in 2020, despite the hard lockdown and general disruption in vehicle imports owing to the pandemic,” he adds.
“This was followed in 2021 with two new sales records in February and March, with the focus on sustainable growth in the coming months,” explains Venter. “We also believe that our product range is now perfectly suited to the new economic realities of many South Africans,” he says. Suzuki has taken salary cuts and global volatility into account when pricing their vehicles – ensuring that their cars remain affordable.
Growth despite Covid-19
In March 2021, Suzuki passenger vehicle demand increased by 24.2% compared to the same month in 2020. This was, of course, the first month of lockdown last year, so it implies that the next few months will show considerable improvement on 2020’s monthly sales revenue.
“It will take a long time before South Africa’s new vehicle market is back to pre-pandemic levels. We are committed to working with our dealer network to ensure that waiting lists are as short as possible, that our pricing, service plan and warranty support remain of the best in class and that our parts availability is undisrupted,” concludes Venter.
Formex Industries is a metal forming and assembly company that supplies a variety of complex products to the local automotive industry and the export market. The company is based in the Nelson Mandela Bay metropole, South Africa’s foremost region for automotive manufacturing and export.
Formex is a supplier with over 80% black ownership, of which more than 40% are black women. The company is owned by Deneb Investments Limited – a subsidiary of Hosken Consolidated Investments Limited (HCI) – one of South Africa’s biggest true B-BBEE companies listed on the Johannesburg Stock Exchange (JSE).
Follow us on Facebook for the latest industry news and features relating to our products and services.