Suzuki recorded a 67% increase in vehicle sales during 2021 after it sold 27 583 new cars. This marks the highest sales record for the Japanese manufacturer and Formex Industries customer. Suzuki is an indirect client of ours; the automotive components that we manufacture are used on these vehicles. This sales record is a cause for celebration, both for Suzuki South Africa and for automotive parts manufacturers.
The previous year, in 2020, Suzuki South Africa reported just over 16 500 sales and surpassed the 2000-sales-a-month milestone for the first time. More recently, these vehicles have become extremely popular due to their updated styling, affordability and character. Almost one in ten passenger vehicles sold in South Africa are Suzukis and the company is breaking through the 3000-unit-per-month barrier.
Suzuki also faced challenges in 2021
“The past year was filled with many challenges that troubled all vehicle manufacturers. These included significant delays at our main ports, a shortage of vehicles and further lockdown restrictions,” explains Suzuki sales manager Henno Havenga.
“Despite this, the entire team at Suzuki worked extremely hard to source as many vehicles as possible, to design the right product line-up to meet the needs of customers in the current economic climate and to support our dealer network,” he adds.
The company’s brand marketing manager, Brandon Carpenter, states; “We are working hard with our team at Suzuki’s head office in Japan to make sure that we get as many new vehicles as possible [in 2022] and eliminate or shorten any residual waiting lists that resulted from the disruptions of the last two years.”
Suzuki vehicles are sought-after
The Japanese automaker is on a roll, producing some highly sought-after vehicles. The Jimny, Swift, Ignis and Vitara Brezza are very popular in South Africa; not to mention the ultra-affordable S-Presso which is on sale for around R153 000. The brand has upped its game in terms of overall packages – from styling and pricing to reliability and value.
As a result, the National Association of Automobile Manufacturers of South Africa (Naamsa) has confirmed that Suzuki reached an average market share of over 9% in 2021. This is the highest it has ever been for the brand in the passenger market segment. This year is set to be another successful run for Suzuki South Africa.
Formex takes pride in the success of our customers and indirect clients. It is a reflection on the quality of the components and assemblies that we manufacture right here in the Nelson Mandela Bay area. For more information about our products or to request a quote, contact us today.
Formex Industries is a metal forming and assembly company that supplies a variety of complex products to the local automotive industry and the export market. The company is based in the Nelson Mandela Bay metropole, South Africa’s foremost region for automotive manufacturing and export.
Formex is a supplier with 69% black ownership, of which 37% are black women. The company is owned by Deneb Investments Limited – a subsidiary of Hosken Consolidated Investments Limited (HCI) – one of South Africa’s biggest true B-BBEE companies listed on the Johannesburg Stock Exchange (JSE).
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