Suzuki Auto South Africa is pushing for a new sales record in South Africa this year. Thanks to the launch of the brand new and ever-popular Suzuki Jimny, along with other competitive models such as the Ignis and Swift, Suzuki sales are already up by 9.8% after the first five months of 2019.
The vehicle brand has sold over 5100 units so far this year – a hard-earned feat considering that the new vehicle market in South Africa has stagnated in recent months. In 2018, Suzuki managed to sell 12 123 vehicles, which was a record for the brand in South Africa. They grew by 37% in 2018 and are pushing to grow further.
Suzuki specialises in smaller vehicles that are more affordable. Even their award-winning flagship SUV, the Jimny, is a small vehicle in comparison to its competitors. This is a good market segment to operate in. The growth experienced by the brand is proof that many South Africans like affordable small cars.
New dealerships will help Suzuki grow
In addition to new models, Suzuki has also been building new dealerships across the country. The brand had 48 dealerships at the end of 2017 and now have around 60 outlets. “Building a strong dealer network is paramount to our success,” says Suzuki Auto South Africa sales and marketing divisional manager André Venter.
“We rely on our dealers to maintain the high standards that Suzuki has become known for, while welcoming hundreds of new customers every month. This network, together with our brand, products and effective measurement and feedback is our recipe for success,” he explains.
Suzuki is eagerly planning the launch of two new models; the Swift Sport and the Vitara Turbo later in 2019. The Suzuki Jimny has been in the running for the World and the South African Car of the Year and has been crowned the best Lifestyle Utility Vehicle in the competition. Similarly, the Suzuki Swift took the top spot in the Urban Compact category.
The vehicle brand has said that it expects to import and sell over 100 vehicles per month from July 2019 onwards. Formex indirectly supplies automotive parts and components to Suzuki through our First Tier manufacturing customers.
Formex Industries is a metal forming and assembly company that supplies a variety of complex products to the local automotive industry and export market. The company is based in the Nelson Mandela Bay metropole, South Africa’s foremost region for automotive manufacturing and export.
Formex specialises in producing components for the catalytic converter industry, as well as metal components and assemblies for the various vehicles. Formex aims to become one of the foremost suppliers for the South African automotive industry by 2035, aligning itself with the South African Automotive Masterplan (SAAM) which takes effect in 2020.
Formex is a Level 2 B-BBEE supplier with over 80% black ownership, of which more than 40% are black women. The company is owned by Deneb Investments Limited – a subsidiary of Hosken Consolidated Investments Limited (HCI) – one of South Africa’s biggest true B-BBEE companies listed on the Johannesburg Stock Exchange (JSE).