After the French automaker made a return to the South African market a couple of years ago, Peugeot has launched a brand new sports utility vehicle (SUV). The all-new 3008 will not sport Peugeot’s new badge – the revamped lion head and the 11th logo in the brand’s 171-year existence, but this logo will roll out soon in South Africa. Since the original 3008 was unveiled in 2016, the SUV has been a popular choice for buyers.

The 2021 model is a full redesign of the eye-catching SUV that conveys elegance and modernity. It is a distinctive vehicle with a frameless grille, an extended LED light bar under the headlights and a luxury interior that will rival some of the more expensive SUVs on the market. The rear of the vehicle sports Mustang-esque taillights, with three separate bars of red on each side.

Peugeot is an indirect customer of Formex Industries. The automotive components and assemblies that we manufacture are used on modern Peugeot vehicles. The brand’s return to South Africa has been an exciting opportunity to see locally-manufactured parts perform well on a world-class brand of vehicle. 

Peugeot 3008 offers new technology

The LED headlamps on the 3008 not only have a distinctive look but also make use of a light-bending function, dubbed ‘EVS’, that allows the beams of light to bend slightly around corners to enhance night driving safety. The SUV is also equipped with the latest in driving aid technology, such as a fog mode that switches on low-beam headlights for reduced intensity. This actually improves visibility in fog and mist.

The 3008 comes with the new Peugeot i-Cockpit – a high-quality display headset and a 10-inch touchscreen. This controls many of the vehicle’s functions and is a responsive infotainment system that makes driving a pleasure. The SUV has all the modern driving features, including adaptive cruise control, lane keep assist, automatic emergency braking and collision risk warning.

Peugeot launches all-new 3008 in South Africa

The engine has been refined too

The Peugeot 3008 comes with the brand’s well-known 1.6-litre THP turbocharged petrol engine that puts out 121kW and 240Nm of torque. This is joined to a six-speed automatic transmission for smooth gear changes. As a result, the 3008 will accelerate to 100km/h in 8.9 seconds and has a fuel economy of seven litres per 100km.

Peugeot currently offers three trim levels – Active, Allure and GT. These tailor certain aspects of the 3008 to different customers, such as the off-road adventurous type, those who like comfort and a sporty model for those who prefer a bit of excitement. All-in-all, the new 3008 is likely to appeal to South Africans looking for a capable, safe and modern SUV with all the luxury trimmings.

Formex Industries is a metal forming and assembly company that supplies a variety of complex products to the local automotive industry and the export market. The company is based in the Nelson Mandela Bay metropole, South Africa’s foremost region for automotive manufacturing and export.

Formex is a supplier with over 80% black ownership, of which more than 40% are black women. The company is owned by Deneb Investments Limited – a subsidiary of Hosken Consolidated Investments Limited (HCI) – one of South Africa’s biggest true B-BBEE companies listed on the Johannesburg Stock Exchange (JSE).

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